Whiles corporate strategy is about determining the optimal allocation of capital across a portfolio of strategic business units, the role of business strategy is to deploy that capital to drive growth, generate value, and create sustainable competitive advantage. Our experience shows that the best growth strategies are built on advantage but stretch the thinking to envision ambitious moves across the core, near adjacencies, and toward new frontiers. And they deliver by concentrating investment on essential capabilities, accelerating M&A to achieve critical mass, funding the journey through productivity enhancement, running growth as a program, and bringing investors along. Quartsons will help you develop and execute strategy in a way that delivers results.