Growth is imperative and possible but perilous. It drives nearly three-quarters of shareholder returns over ten years, but fewer than half the companies that go for growth create value in the process. If corporate strategy is about determining the optimal allocation of capital across a portfolio of strategic business units, the role of business strategy is to deploy that capital to drive growth, generate value, and create sustainable competitive advantage.
Our experience shows that the best growth strategies are built on advantage but stretch the thinking to envision ambitious moves across the core, near adjacencies, and toward new frontiers. They deliver by concentrating investment on essential capabilities, accelerating M&A to achieve critical mass, funding the journey through productivity enhancement, running growth as a program, and bringing investors along.
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